This is a simple outline/proposal for a workshop I'm developing for nonprofits in Raleigh, NC. Feel free to offer comments.
Blogger Outreach for Nonprofits
An hour and a half workshop divided into three sections.
Section 1: Introduction to Blogs and Bloggers
20 to 30 minutes
What is blogging and microblogging?
from Blogger to Facebook to Twitter
Who are bloggers?
demographic information
blogging is not just for the young
Section 2: Guidelines for Blogger Outreach
30 minutes
Bloggers usually have different contact expectations than do journalists.
contact and commenting etiquette
spam is in the eye of the beholder
How to evaluate blogs and bloggers for an appropriate fit.
identifying thematic focus and related themes
identifying the perspectives of bloggers and commenters
evaluating a blogger's reach and influence
Section 3: Raleigh Blogs and Bloggers
30 minutes
How to find Raleigh blogs and bloggers.
specific blogs of note
finding new blogs and bloggers
How to work with specific blogs and bloggers.
finding the fit
informing and participating
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