Nic Adler Talks Saving L.A.'s Roxy @ BB Touring Conference
Billboard recently held their 2011 Touring Conference & Awards. Quite a bit was said about social media for business, which I discussed at Hypebot, including Nic Adler's story of how blogging helped save LA nightclub The Roxy.
During a down period for both their business and other similar businesses in LA, they refocused their website and featured a blog. As he recounts in the above video interview, one of the first things that happened was a flood of critical feedback from folks who had been to the club.
Instead of taking the rather foolish damage control route and shutting down comments, they took the criticisms seriously and began to improve the club. Soon business was improving and the blog started drawing traffic from folks interested in music whether or not they attended shows at The Roxy.
Now the blog has become another selling point in encouraging hot young acts to perform there because they know they'll get an extra marketing boost from The Roxy's blog.
It's a nice story but note that this approach worked because they were willing to respond to customer criticisms. If you can't do that, you should not take your company into the land of social media. And, if that's the case, maybe you should rethink your company's existence.
behyped blogger Marco has a nice, if a bit cheeky, post up called:
His basic take is that instead of sitting around, depressed, watching your benefits run out, you could be blogging about an industry or business topic you know well. In the process, you've got something on your resume other than evasive ways of saying that you were sending out countless resumes and crying a lot.
Marco takes a humorous Brit-flavored approach but that last line was mine and a way of saying, I feel your pain cause I've been there, literally.
Beyond having a resume filler, which you could also get by doing volunteer work, taking classes, etc., industry blogging gives you a great networking tool focused on the area in which you want to get a job.
He also makes a point that can be applied to any form of blogging focused on something about which you're passionate:
"A blog is a talking point. If you have a passion then keep a blog about it. The fact you’re involving yourself is enough to feel a part of something – and I don't know what is more important to human existence than belonging."
That's a really strong point because if you've been unemployed for a considerable period, it can undermine you psychologically in ways that those who have jobs will never fully understand.
If you do decide to get into industry blogging, it can also be a great way to show you keep up with how your industry is changing. If you follow industry news and do a weekly post on something new that's happening, your blog becomes evidence that you're keeping up and not becoming irrelevant the longer you're unemployed.
Once you have a blog and are posting something reasonably substantial at least once a week, it can then be a valid reason to contact people in the industry for short interviews for blog posts that also provide networking moments.
Doing the work of keeping up with and responding to the news, talking to people in your industry and using your blog as a basis for networking also keeps you learning new things every week. It's a lot easier to pursue new information when you have a weekly goal that focuses your learning.
Blogs can also help your networking by providing an RSS feed which can be fed to a Twitter account, LinkedIn profile or the like. So it helps build your identity on social platforms that are also powerful networking tools.
Blogging can be so powerful if you take it seriously, but not too seriously, and use it as a basis to build your personal brand and network in your industry.
Though I'm subscribed to the behyped email newsletter, which is free and available via a sign-up box on that blog's side bar, I found this post via The DIY Daily.
I hadn't planned on including really basic tips on this blog because there are already so many great resources available for that kind of thing. My current How To's & Tips section is focused primarily on blogging as a business but not so much on getting started with blogging.
Problogger has all sorts of great stuff for beginners, much of which is now written by guest bloggers. Checking out what they're doing on their blogs is also a useful way to get some insight.
But I've just started helping out a friend who needs a website for her business and wants to try blogging. So I'm going to launch a Getting Started section on this site to discuss each element of getting started from niches and domains to finding wider distribution for one's posts.
If you have any topics you wish me to cover related to basics or anything else on the business of blogging, please be in touch:
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