November 15, 2011

Industry Blogging Your Way Out of Unemployment

behyped blogger Marco has a nice, if a bit cheeky, post up called:

Generation Jobless: How And Why You Should Start A Blog If You’re Unemployed

His basic take is that instead of sitting around, depressed, watching your benefits run out, you could be blogging about an industry or business topic you know well. In the process, you've got something on your resume other than evasive ways of saying that you were sending out countless resumes and crying a lot.

Marco takes a humorous Brit-flavored approach but that last line was mine and a way of saying, I feel your pain cause I've been there, literally.

Beyond having a resume filler, which you could also get by doing volunteer work, taking classes, etc., industry blogging gives you a great networking tool focused on the area in which you want to get a job.

He also makes a point that can be applied to any form of blogging focused on something about which you're passionate:

"A blog is a talking point. If you have a passion then keep a blog about it. The fact you’re involving yourself is enough to feel a part of something – and I don't know what is more important to human existence than belonging."

That's a really strong point because if you've been unemployed for a considerable period, it can undermine you psychologically in ways that those who have jobs will never fully understand.

If you do decide to get into industry blogging, it can also be a great way to show you keep up with how your industry is changing. If you follow industry news and do a weekly post on something new that's happening, your blog becomes evidence that you're keeping up and not becoming irrelevant the longer you're unemployed.

Once you have a blog and are posting something reasonably substantial at least once a week, it can then be a valid reason to contact people in the industry for short interviews for blog posts that also provide networking moments.

Doing the work of keeping up with and responding to the news, talking to people in your industry and using your blog as a basis for networking also keeps you learning new things every week. It's a lot easier to pursue new information when you have a weekly goal that focuses your learning.

Blogs can also help your networking by providing an RSS feed which can be fed to a Twitter account, LinkedIn profile or the like. So it helps build your identity on social platforms that are also powerful networking tools.

Blogging can be so powerful if you take it seriously, but not too seriously, and use it as a basis to build your personal brand and network in your industry.

Though I'm subscribed to the behyped email newsletter, which is free and available via a sign-up box on that blog's side bar, I found this post via The DIY Daily.