4 posts categorized "Branding"

November 15, 2011

Industry Blogging Your Way Out of Unemployment

behyped blogger Marco has a nice, if a bit cheeky, post up called:

Generation Jobless: How And Why You Should Start A Blog If You’re Unemployed

His basic take is that instead of sitting around, depressed, watching your benefits run out, you could be blogging about an industry or business topic you know well. In the process, you've got something on your resume other than evasive ways of saying that you were sending out countless resumes and crying a lot.

Marco takes a humorous Brit-flavored approach but that last line was mine and a way of saying, I feel your pain cause I've been there, literally.

Beyond having a resume filler, which you could also get by doing volunteer work, taking classes, etc., industry blogging gives you a great networking tool focused on the area in which you want to get a job.

He also makes a point that can be applied to any form of blogging focused on something about which you're passionate:

"A blog is a talking point. If you have a passion then keep a blog about it. The fact you’re involving yourself is enough to feel a part of something – and I don't know what is more important to human existence than belonging."

That's a really strong point because if you've been unemployed for a considerable period, it can undermine you psychologically in ways that those who have jobs will never fully understand.

If you do decide to get into industry blogging, it can also be a great way to show you keep up with how your industry is changing. If you follow industry news and do a weekly post on something new that's happening, your blog becomes evidence that you're keeping up and not becoming irrelevant the longer you're unemployed.

Once you have a blog and are posting something reasonably substantial at least once a week, it can then be a valid reason to contact people in the industry for short interviews for blog posts that also provide networking moments.

Doing the work of keeping up with and responding to the news, talking to people in your industry and using your blog as a basis for networking also keeps you learning new things every week. It's a lot easier to pursue new information when you have a weekly goal that focuses your learning.

Blogs can also help your networking by providing an RSS feed which can be fed to a Twitter account, LinkedIn profile or the like. So it helps build your identity on social platforms that are also powerful networking tools.

Blogging can be so powerful if you take it seriously, but not too seriously, and use it as a basis to build your personal brand and network in your industry.

Though I'm subscribed to the behyped email newsletter, which is free and available via a sign-up box on that blog's side bar, I found this post via The DIY Daily.

October 31, 2011

A View From The Cave Blogger on How Blogging Helped Build His Career

a view from the cave logo

Blogging can be a great career builder. In a recent interview with A View From The Cave blogger Tom Murphy, he explains how a blog designed to document a year in Kenya led to an editorial position and, now, a move into entrepreneurship.

Here's one tip from the interview with Tom Murphy:

"One of the beautiful things about blogging is you can write multiple posts in a day. It doesn't have to be one every night. So being able to put a bunch of things down and to have content that you're getting people to consistently read...whether it's a really long, in-depth piece or it's a video with a quick comment...being able to turn people on to different things has certainly been something that I've stumbled into and realized that works well."

And two tips from me:

It's generally a mistake to post audio or video one hasn't had the opportunity to review. In this case, I'm banking on the solid brand of Brazen Life which also began as a blog.

If you get into podcasting or vblogging, it's always a good idea to indicate the length of the podcast or video if your tech solution doesn't reveal that automatically. That way people know if they need to put a lot of time into listening and/or viewing and may have to schedule it for another time or can go for it if it's a short podcast or video.

One of the reasons I didn't preview this one is that I don't have the info and I'm guessing it's a bit long for my current schedule. I could be wrong but my best guess has cost them a closer listen.

October 17, 2011

Reality TV Blogger Launches Reality Ravings Consultancy

Australian reality TV blogger Emma Ashton is launching a consultancy, Reality Ravings Consultancy, that will "offer expert advisory services to both potential reality show contestants, and to the shows themselves."

The consultancy is built on Ashton's achievements with Reality Ravings, an Australian reality TV blog, she launched in 2007. Her blogging status led to her identification as a reality TV expert by the media, leading to numerous media appearances in Australia. She also launched a Reality TV Insights Survey that has given her more media attention and helped establish her as an industry researcher.

For $275, wannabe reality TV performers will receive:

A consultation over Skype or phone to find out about you, including your background, skills and personality and why you want to go on the show;

A tailored application is drafted and sent to you to upload online or send in; and

Ongoing advice when you get to the interview rounds.

Ashton also offers:

Speaking engagements including panels, conferences, lectures, workshops and seminars about blogging and reality TV;

Freelance writing for articles, reviews, submissions, speeches and reports;

Pre-production and concept testing advice for new reality shows;

Post-production evaluation;

Research related to reality TV shows; and

Expert commentary on reality TV.

I don't have any idea how well the various aspects of Ashton's offerings are being received but this is certainly a nice look at how one can build a brand and related services around a topically-focused blog. The survey is particularly smart for building authority.

Personal note:

Back when I blogged about hip hop business, I tried to find partners to create a hip hop demographic survey. My research training is in qualitative methods so I needed a quantitative partner but I was unable to pay for the needed support.

I understood why researchers outside of hip hop were only interested in participating if paid but I could never understand the short-sightedness of hip hop marketers who could have been involved. It would have given any of them national visibility that would relate to their business interests and yet none of the people I discussed it with could see that. Then again, that lack of vision helps explain why none of them have achieved national recognition in marketing since.

May 10, 2009

Blogging for Brand Building and Book Deals

Blogs are powerful vehicles for building brands and, once one has a potent brand, all sorts of business possiblities emerge. The following are some examples of bloggers who built strong brands and, in some cases, got book deals as a result.

Gary Vaynerchuk built his high-energy brand through daily video-blogging at Wine Library TV and has built a multifaceted public speaking and consulting business as well as gaining a 10-book, I repeat, 10-book publishing deal.

Gary was recently interviewed by ReadWriteWeb about his growing empire of activities.

If you're like me, you may find Vaynerchuk's example a bit hard to consider as an inspiration unless you slow the story down and start at the beginning. It's just too much success to take in all at once!

Another approach would be to consider dreams that might be a bit more within reach, as does Marci Alboher in this piece in the NY Times. Though Alboher is writing in the days before our current financial collapse, the bloggers she discusses remain timely examples of people who simply began blogging and built brands from there. They then went on to pursue diverse paths that included problogging and blogging for a book contract.

My own experience of problogging at ProHipHop gave me an up close look at how one can build as well as damage one's brand through one's blogging. It also convinced me that blogging to build one's brand can lead to much more enjoyable pursuits than daily blogging for a living though I definitely enjoy blogging daily. It's kind of addictive!