behyped blogger Marco has a nice, if a bit cheeky, post up called:
His basic take is that instead of sitting around, depressed, watching your benefits run out, you could be blogging about an industry or business topic you know well. In the process, you've got something on your resume other than evasive ways of saying that you were sending out countless resumes and crying a lot.
Marco takes a humorous Brit-flavored approach but that last line was mine and a way of saying, I feel your pain cause I've been there, literally.
Beyond having a resume filler, which you could also get by doing volunteer work, taking classes, etc., industry blogging gives you a great networking tool focused on the area in which you want to get a job.
He also makes a point that can be applied to any form of blogging focused on something about which you're passionate:
"A blog is a talking point. If you have a passion then keep a blog about it. The fact you’re involving yourself is enough to feel a part of something – and I don't know what is more important to human existence than belonging."
That's a really strong point because if you've been unemployed for a considerable period, it can undermine you psychologically in ways that those who have jobs will never fully understand.
If you do decide to get into industry blogging, it can also be a great way to show you keep up with how your industry is changing. If you follow industry news and do a weekly post on something new that's happening, your blog becomes evidence that you're keeping up and not becoming irrelevant the longer you're unemployed.
Once you have a blog and are posting something reasonably substantial at least once a week, it can then be a valid reason to contact people in the industry for short interviews for blog posts that also provide networking moments.
Doing the work of keeping up with and responding to the news, talking to people in your industry and using your blog as a basis for networking also keeps you learning new things every week. It's a lot easier to pursue new information when you have a weekly goal that focuses your learning.
Blogs can also help your networking by providing an RSS feed which can be fed to a Twitter account, LinkedIn profile or the like. So it helps build your identity on social platforms that are also powerful networking tools.
Blogging can be so powerful if you take it seriously, but not too seriously, and use it as a basis to build your personal brand and network in your industry.
Though I'm subscribed to the behyped email newsletter, which is free and available via a sign-up box on that blog's side bar, I found this post via The DIY Daily.
Blogging can be a great career builder. In a recent interview with A View From The Cave blogger Tom Murphy, he explains how a blog designed to document a year in Kenya led to an editorial position and, now, a move into entrepreneurship.
Here's one tip from the interview with Tom Murphy:
"One of the beautiful things about blogging is you can write multiple posts in a day. It doesn't have to be one every night. So being able to put a bunch of things down and to have content that you're getting people to consistently read...whether it's a really long, in-depth piece or it's a video with a quick comment...being able to turn people on to different things has certainly been something that I've stumbled into and realized that works well."
And two tips from me:
It's generally a mistake to post audio or video one hasn't had the opportunity to review. In this case, I'm banking on the solid brand of Brazen Life which also began as a blog.
If you get into podcasting or vblogging, it's always a good idea to indicate the length of the podcast or video if your tech solution doesn't reveal that automatically. That way people know if they need to put a lot of time into listening and/or viewing and may have to schedule it for another time or can go for it if it's a short podcast or video.
One of the reasons I didn't preview this one is that I don't have the info and I'm guessing it's a bit long for my current schedule. I could be wrong but my best guess has cost them a closer listen.
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