May 27, 2020

Guess What's Next! CryptoArt...

Yes, cryptoart is the next big thing.

Find out more at CryptoArtNet: A Directory of Artists Making CryptoArt

Like blog posts? Here are two from CryptoArt News:

CryptoArtNet Launches Directory of Artists Making CryptoArt

CryptoArtNet Artists Directory Rolls Out CryptoArtCoin – $CRAC

You can thank me later!

January 02, 2015

I Took My Blogging To DanceLand

DanceLand is my newest project offering a platform to connect dancers and dance lovers.

We're starting out with dance news and videos with much more to come.

You can also connect with us on Facebook and Twitter.

See you there!

August 19, 2012

New Blog: Crowdfunding For Musicians

I'm now focusing my blogging efforts on Crowdfunding For Musicians, a blog on the way to a book about crowdfunding music. Check it out!

Connect with Crowdfunding For Musicians:

Facebook - Crowdfunding For Musicians

Twitter - Crowdfunding Music

Email - Daily Posts

Email - Special Announcements

RSS - Crowdfunding For Musicians

February 01, 2012

This Business of Blogging Becomes Twitter Pub


I regularly see stuff about blogging that would be perfect for this site but I've just been too busy with other projects to do anything about that.

So I've decided to share those links on Twitter at twitter.com/thisbloggingbiz. See you there!

Why Blogging Should Be at the Center of Your Marketing

I wrote a piece for Hypebot on putting blogging at the center of your music marketing.  However, I think most of the points are actually relevant to just about anyone who wishes to market themselves, their product or their company on the web.

November 15, 2011

How Blogging Helped Save The Roxy

Nic Adler Talks Saving L.A.'s Roxy @ BB Touring Conference

Billboard recently held their 2011 Touring Conference & Awards. Quite a bit was said about social media for business, which I discussed at Hypebot, including Nic Adler's story of how blogging helped save LA nightclub The Roxy.

During a down period for both their business and other similar businesses in LA, they refocused their website and featured a blog. As he recounts in the above video interview, one of the first things that happened was a flood of critical feedback from folks who had been to the club.

Instead of taking the rather foolish damage control route and shutting down comments, they took the criticisms seriously and began to improve the club. Soon business was improving and the blog started drawing traffic from folks interested in music whether or not they attended shows at The Roxy.

Now the blog has become another selling point in encouraging hot young acts to perform there because they know they'll get an extra marketing boost from The Roxy's blog.

It's a nice story but note that this approach worked because they were willing to respond to customer criticisms. If you can't do that, you should not take your company into the land of social media. And, if that's the case, maybe you should rethink your company's existence.

Industry Blogging Your Way Out of Unemployment

behyped blogger Marco has a nice, if a bit cheeky, post up called:

Generation Jobless: How And Why You Should Start A Blog If You’re Unemployed

His basic take is that instead of sitting around, depressed, watching your benefits run out, you could be blogging about an industry or business topic you know well. In the process, you've got something on your resume other than evasive ways of saying that you were sending out countless resumes and crying a lot.

Marco takes a humorous Brit-flavored approach but that last line was mine and a way of saying, I feel your pain cause I've been there, literally.

Beyond having a resume filler, which you could also get by doing volunteer work, taking classes, etc., industry blogging gives you a great networking tool focused on the area in which you want to get a job.

He also makes a point that can be applied to any form of blogging focused on something about which you're passionate:

"A blog is a talking point. If you have a passion then keep a blog about it. The fact you’re involving yourself is enough to feel a part of something – and I don't know what is more important to human existence than belonging."

That's a really strong point because if you've been unemployed for a considerable period, it can undermine you psychologically in ways that those who have jobs will never fully understand.

If you do decide to get into industry blogging, it can also be a great way to show you keep up with how your industry is changing. If you follow industry news and do a weekly post on something new that's happening, your blog becomes evidence that you're keeping up and not becoming irrelevant the longer you're unemployed.

Once you have a blog and are posting something reasonably substantial at least once a week, it can then be a valid reason to contact people in the industry for short interviews for blog posts that also provide networking moments.

Doing the work of keeping up with and responding to the news, talking to people in your industry and using your blog as a basis for networking also keeps you learning new things every week. It's a lot easier to pursue new information when you have a weekly goal that focuses your learning.

Blogs can also help your networking by providing an RSS feed which can be fed to a Twitter account, LinkedIn profile or the like. So it helps build your identity on social platforms that are also powerful networking tools.

Blogging can be so powerful if you take it seriously, but not too seriously, and use it as a basis to build your personal brand and network in your industry.

Though I'm subscribed to the behyped email newsletter, which is free and available via a sign-up box on that blog's side bar, I found this post via The DIY Daily.

November 03, 2011

Upcoming: Getting Started with Blogging Basics

I hadn't planned on including really basic tips on this blog because there are already so many great resources available for that kind of thing.  My current How To's & Tips section is focused primarily on blogging as a business but not so much on getting started with blogging.

Problogger has all sorts of great stuff for beginners, much of which is now written by guest bloggers.  Checking out what they're doing on their blogs is also a useful way to get some insight.

But I've just started helping out a friend who needs a website for her business and wants to try blogging.  So I'm going to launch a Getting Started section on this site to discuss each element of getting started from niches and domains to finding wider distribution for one's posts.

If you have any topics you wish me to cover related to basics or anything else on the business of blogging, please be in touch:

October 31, 2011

Food Blogging as a Business: Will Write For Food, Nourished Kitchen, The Amateur Gourmet

Will Write For Food book

Dianne Jacob - Will Write For Food

Food blogging is a growing superniche (is that a word?) with a wide variety of niches in which a lot of people seem to be using blogging either as the focus of their business or as a tool to build a bigger business. Even if you don't blog about food, there's a lot to be learned from succesful bloggers in this space.

Will Write For Food

Dianne Jacob is a writing and publishing coach who has also done quite a bit of writing related to food, including a book about food writing titled Will Write For Food. Her site includes a blog that is clearly a powerful marketing tool. It allows her to demonstrate her expertise, connect with the fans of other writers and present fresh content to search engines that helps her standing among searchbots!

Nourished Kitchen

I found Ms. Jacob via a recent post about Jenny McGruther of Nourished Kitchen, a multifaceted business that began as a food blog and related newsletter. She interviews Ms. McGruther about her business and, in addition to some fascinating details that are shared quite generously, McGruther gives some advice that's relevant to all bloggers trying to build businesses:

"They need to build a devoted audience based on their specialized knowledge. Once they have a way to convey that knowledge to their readers, they need to make it very clear about what the product will do for their readers. If they outline it directly and hit a price point that provides substantial value, they’ll be in a good position."

The Amateur Gourmet

Adam Roberts of The Amateur Gourmet recently shared some basic blog-based business building tips that are also quite useful across niches:

"For starters, you have to decide if you’re food blogging for business or pleasure. If it’s for pleasure, that’s fine, but that most likely means you’re blogging when you want to, about subjects that you want to, in a format that may or may not appeal to readers. You can do that (many do) but that’s not going to allow you to quit your day job. If you’re food blogging for business—meaning, you’re doing it to support yourself—you have to approach things more strategically."

Mr. Roberts has also used food blogging to build his brand as well as an impressive career as a food writer.

A View From The Cave Blogger on How Blogging Helped Build His Career

a view from the cave logo

Blogging can be a great career builder. In a recent interview with A View From The Cave blogger Tom Murphy, he explains how a blog designed to document a year in Kenya led to an editorial position and, now, a move into entrepreneurship.

Here's one tip from the interview with Tom Murphy:

"One of the beautiful things about blogging is you can write multiple posts in a day. It doesn't have to be one every night. So being able to put a bunch of things down and to have content that you're getting people to consistently read...whether it's a really long, in-depth piece or it's a video with a quick comment...being able to turn people on to different things has certainly been something that I've stumbled into and realized that works well."

And two tips from me:

It's generally a mistake to post audio or video one hasn't had the opportunity to review. In this case, I'm banking on the solid brand of Brazen Life which also began as a blog.

If you get into podcasting or vblogging, it's always a good idea to indicate the length of the podcast or video if your tech solution doesn't reveal that automatically. That way people know if they need to put a lot of time into listening and/or viewing and may have to schedule it for another time or can go for it if it's a short podcast or video.

One of the reasons I didn't preview this one is that I don't have the info and I'm guessing it's a bit long for my current schedule. I could be wrong but my best guess has cost them a closer listen.