October 20, 2011

Blogs Boost New York Magazine's Website Traffic

new york mag logo

New York Magazine's website has developed daily news blogs in addition to magazine-related content and they've helped grow web traffic to a claimed "10.5 million monthly unique users for September". This is the site's highest traffic since its launch 13 years ago and advertising dollars are also up.

New York blogs include:

Vulture - Entertainment News

The Cut - Fashion

Daily Intel - New York News

Part of their success can be attributed to high volume posting with new content going up every 6 minutes between 8:30 am and around 7 pm with eight or nine different pieces added overnight.