October 20, 2011

Federated Media: Acquires Lijit, Does WordPress Ad Deal

federated media logo

Federated Media was an early player in the blog advertising space, focused not just on ads but on sponsored posts and conversational media. They've just made two big deals that now give them access to a lot of web properties.

The first was the acquisition of Lijit, a company offering web tools and advertising for many smaller web publishers. This move extends Federated Media's reach to 77,000 additional web publishers beyond their current partners.

Now they've made a deal with Wordpress owners Automattic to provide advertising to Wordpress.com hosted blogs.

Federated Media says their "advertising programs will now be available as an opt-in program open to all WordPress.com publishers in the United States."

The "Federated Media Publishing, Lijit Networks and WordPress.com combination will reach nearly 247 million unique visitors in the U.S." so this is definitely big news for Federated Media and for bloggers and web publishers using Lijit or hosted on Wordpress.com.