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15 posts from October 2011

October 17, 2011

Getaway Travel Blog Conference Planned for South Africa

Getaway Travel Blog Conference

Getaway Travel Blog Conference

The first Getaway Travel Blog Conference is scheduled for November 5th in Cape Town, South Africa.

"South Africa's top bloggers and online gurus as well as industry experts from digital marketing agency Quirk, will talk on all aspects of travel blogging, from writing, photography and video to design, search optimisation, marketing and making money from blogging."

The conference is being organized by Getaway, a South African travel magazine that also produces the Getaway Travel Blog. The blog apparently has "over 100 contributing bloggers."

October 15, 2011

Bloglovin': Another Popular Site Ripping Off Bloggers

Lauren Indvik at Mashable takes a look at Bloglovin' which aggregates content from fashion blogs.  She describes it as a "visual RSS reader and community."

I'm going to refer to it as an aggregator because, to me, a reader provides access to the content of RSS feeds for individuals while an aggregator publishes that content publicly. My feeling is that the existence of full RSS feeds is not a license to republish one's content in full and that doing so without permission is a ripoff.

I especially don't like this statement from the Bloglovin' FAQ:

"Can I remove my blog from Bloglovin'?"

"Bloglovin' is meant to be a service where you can follow any blog with a public RSS-feed, so we don't remove blogs."

I find this attitude inexcusable and it's honestly one of the reasons I do not provide full public feeds to any of my blogs because people feel it's ok to take stuff without permission and try to make money off it.

As stated at Mashable:

"The bulk of Bloglovin’s undisclosed revenue is advertising. The startup has worked with numerous large brands, including L’oreal, MTV, H&M and Levi’s to develop display campaigns, as well as facilitate partnerships with various bloggers. Svenson acts as the go-between for said partnerships, connecting brands with bloggers not only with the largest audience, but also ones that are a good fit for the brand in question."

Now working with bloggers who agree to work with you is a positive. But the site does not mention anything about rev shares so I'm assuming that they will take your blog and only cut you in if it serves their agenda. If they're doing something more fair, they would be smart to make that clear cause, right now, they look like ripoff artists.

I have some other concerns but I'll leave it at that. RSS does not automatically imply a license to republish one's content and when blogs like Mashable big up ripoff artists like Bloglovin', it's a reminder of how far downhill bloggers have gone in protecting each other.

October 14, 2011

Karen Wickre Leaves Google After Nine Years of Guiding Corporate Blogs

Karen Wickre moves on after guiding blogs at Google for nine years.

Pamela Parker discusses Wickre's contributions to Google's corporate blogging efforts

"Wickre (along with Googler Nate Tyler) was behind Google's move into blogging, beginning with the Official Google Blog in 2004. Now, the company communicates via more than 70 blogs...Everything published gets read by others — people on the immediate team as well as a PR person — before it’s posted, but Wickre says the team tries not to 'wordsmith [a post] to death.'"

Danny Sullivan interviewed Karen Wickre back in 2007.

Update: And now Ms. Wickre has joined Twitter!

Mashable: The Backstory

Mashable, Once a One-Man Blog, Gains Clout in Social Media
Jennifer Preston - NY Times

"[Pete] Cashmore...start[ed] Mashable at age 19. Bored by schoolwork, he skipped college and began writing about how people were using technology and the new world of social networking. Because he was fascinated by the way some sites were mashing together maps and data — in particular a combination of Google maps and data from the Chicago Police Department — he named his new blog Mashable."

"Soon the blog was generating $3,000 a month in advertising revenue, allowing him to hire another writer..."

"Mashable, which is privately held, now generates enough revenue from display advertising, custom programs with marketers, event sponsorships and conferences to support an operation of about 40 employees, most of them working from new offices on Park Avenue South...The company has financed its expansion...by steadily increasing revenue and carefully managing expenses. Mr. Cashmore said there were 17 million unique visitors last month, according to Google Analytics."

Of Related Interest:
Mashable Expanding Its Coverage

Laws-n-Sausages Buys The Albany Journal

Pretty interesting story as Tom Knighton, blogger at Laws-n-Sausages, is buying a local newspaper, The Albany Journal.

Tom Knighton, blogger-in-charge, reveals that he's always wanted to be a newspaper man!

Best of luck, Mr. Knighton!